Attract. Compel. Shine and be prominent.
Well before our designers and writers begin working with images, layout and copy, the strategic thinking takes place. First, key questions are addressed:
What is the objective?
Who is the audience?
What is the message?
What is the best we reach them?
How do we know if we’ve succeeded?
The second part is where the fun begins. Once the strategy is in place, the infusion of creativity makes it come alive.
Job one for any advertising – print, broadcast and online – is to get the audience’s attention. Great advertising design creates an engaging platform on top of which sits your message. All too often advertising defaults to just a pretty picture or a silly pun. No point in that. If your message does not come through clearly in your advertising, and stick in the minds of your target audience, it has failed.
Spire can expertly guide you through a strategic and effective media plan in print broadcast and online channels. We’ll research where your audience is and the best, most cost-effective way to reach them, whether it be a monthly trade publication, major market radio or Google adword campaign.