Making Metrics Count: Tips to Ensure Your Measurements Actually Matter
Impressions. Conversions. Open rate. Engagement. Bounce rate. There are a lot of buzzwords floating around regarding analytics for your communications strategy. So how do you know if your branding and messaging – let alone marketing campaigns – are actually working? Metrics alone, unfortunately, don’t tell a whole story. Numbers rarely speak for themselves. To evaluate […]
Scientists Are People Too
Why your technical writing needs to be for a general audience I’m a scientist. In graduate school, I studied neuroscience and spent long hours in the lab – occasionally overnight – measuring blood and brain samples for my research. As a professor, I taught everything from basic psychology to anatomy and physiology. I’m also a […]
