How repurposing extends content reach
One of the best parts of Thanksgiving is the day-after leftovers. Sure, it’s the same turkey you had the night before, but serving it cold on slices of bread offers a different appeal. You can do the same thing with your content. Repurposing or repackaging existing content in new formats, channels, or media is a […]
Connecting with Internal Audiences Using External Comms Techniques
Generally speaking, government agencies do a pretty good job of sharing their messages with the public. Think about the safe driving campaigns run by transportation agencies, the Amber alerts issued by local law enforcement, the DEA’s anti-drug use efforts, or the National Weather Service’s alerts for floods, tornadoes, and hurricanes. The same cannot always be […]
Taxonomy for Government Websites: 5 Tips for Getting It Right
Structuring a government website is a unique challenge. Agencies themselves are a blend of traditional hierarchy and matrixed authority. The people they serve are many and varied. And much of their work is highly technical or complex. Despite these intersecting complexities, an agency website must make its services, programs, and resources easy to find. Rising […]
