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Convening Stakeholders for Impact on Nationwide Health Data Sharing

Sequoia Project Annual Meeting Photography
Sequoia Project Annual Meeting Photography


When The Sequoia Project convenes its members, it’s more than a networking opportunity. Attendees come for practical knowledge and resources to help them make nationwide health information exchange a reality.

This annual event draws hundreds of experts in interoperability policy, technology, and real-world implementation. Attendees represent federal agencies, health systems, developers, physician associations, health exchanges and networks, and other key stakeholders.

As The Sequoia Project’s communications partner, Spire’s support includes high-level strategy, PR, and graphic design for promotional and logistical materials.


The Sequoia Project


2022 & 2023 Annual Meetings



Event Strategy & Logistics

Planning, vendor management, and on-site support

Our experts augment The Sequoia Project’s marketing and outreach team to create a meaningful and memorable experience at its annual conference. We help the nonprofit prioritize audiences and goals and define and achieve meaningful success metrics.

We assist with contract negotiations, sponsor packages, run-of-show planning, and speaker communications. And our hands-on team helps ensure the event runs smoothly – from keynote to closing remarks.

Public Relations Strategy & Execution

Elevating awareness & extending reach

By design, the meeting draws attention across the health IT community, including policymakers, payers, providers, and patient advocates.

Our PR strategists know this market better than any other communications agency.

We seize outreach opportunities created by the event – crafting and pitching bylined articles before and after. We also schedule and support on-site interviews between The Sequoia Project’s leaders and influential trade publications.

It’s difficult to overstate the level of effort required to host our annual meeting. We’ve come to count on Spire for expertise and enthusiasm. The Spire team knows event strategy. They know health IT and interoperability. And they know how to get things done on deadline.

Promotional & Event Graphics

Engaging attendees with the power of design

We create themed graphics to promote sponsorship and attendance via web, email, and social media. We design presentation templates, custom booth graphics, event signage, and swag. And our photographers and videographers document the energy and networking value for post-event sizzle reels and other purposes.

We did it for them.
We can do it for you.