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CASE STUDY

Bringing health IT policy to life

ASTP
Spire Case Study - Information Blocking Resources

Overview

The policies and programs of the Assistant Secretary for Technology Policy (ASTP) are transforming the healthcare system by guiding the development and use of health IT. These efforts help improve patient experiences and healthcare outcomes for all Americans.

As its communications agency of record since 2019, Spire amplifies the impact of everything ASTP does.

With smart strategies and effective communications, we help the agency realize its vision of systemic improvements in healthcare through the access, exchange, and use of data.

CLIENT

Assistant Secretary for Technology Policy/Office of the National Coordinator for Health Information Technology

PROJECT

Information Blocking

INDUSTRY

SERVICES

Uniting public and private interests

Implementing health IT policy takes collaboration. ASTP’s messages must reach, educate, and inform the behavior of lawmakers, partner agencies, private-sector organizations, and citizens.

Our team crafts messages to help unite public- and private-sector stakeholders in service of shared goals – creating materials that inform, engage, and persuade.

Putting web content to work

When ASTP’s expanded definition of electronic health information (EHI) went into effect, every patient and provider across the U.S. healthcare system was affected.

To make it easier to find answers about this policy, the agency called on Spire.

We redesigned ASTP’s online resource on information blocking – navigation, design, and content. After the redesign, average monthly views increased by 550% – and remain steady today.

Spire Case Study - Information Blocking Resources

The triple demand of federal outreach

Leading government outreach means accountability to legally mandated deadlines and high standards for accessibility.

We maintain a steady cadence of on-time and on-budget delivery. And we ensure all deliverables meet 508 compliance requirements.

The Spire team exemplifies the very best in public sector outreach. ASTP relies on the team’s strategic marketing savvy and tactical skills to engage its diverse stakeholder base in critical programs.

Zhan Caplan
Director of Public Affairs & Communications, ASTP

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