Connecting with Internal Audiences Using External Comms Techniques
Generally speaking, government agencies do a pretty good job of sharing their messages with the public. Think about the safe driving campaigns run by transportation agencies, the Amber alerts issued by local law enforcement, the DEA’s anti-drug use efforts, or the National Weather Service’s alerts for floods, tornadoes, and hurricanes. The same cannot always be […]
How to Use the Site Map to Manage Your Next Website Redesign
Building or redesigning a website takes a lot of work. Strategy, planning, research, analysis, decisions, content production, documentation…just listing it all is a little overwhelming. It helps to have a dedicated project manager to define the scope, track progress, and keep the train on the rails. Even a lean team tasked with a small project […]
Information architecture: 6 best practices for government websites
When 21st Century IDEA became law in 2018, federal agencies faced a mandate to modernize their websites. IDEA sets out baseline requirements to ensure that these efforts deliver better digital experiences for government stakeholders, including citizens. In addition to things like accessibility and security, IDEA calls for agency websites to be user-centered and searchable, and […]
