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Get Your Readers to Take Action

Newton's cradle with one ball poised to strike the next one in the series

One of the most powerful tools in a communications team’s arsenal is the call to action (CTA). When used effectively, CTAs are the backbone of a communications strategy, helping to educate your audience and drive them to engage with you in return. Not just for consumer marketing campaigns, CTAs are an invaluable – if often […]

How Repurposing Extends Content Reach

How to repackage content

One of the best parts of Thanksgiving is the day-after leftovers. Sure, it’s the same turkey you had the night before, but serving it cold on slices of bread offers a different appeal. You can do the same thing with your content. Repurposing or repackaging existing content in new formats, channels, or media is a […]

A Breast Cancer Survivor on Why Her Work Matters

A photo illustration of a cancer survivor beating the disease.

For those who haven’t been directly impacted by the disease, Breast Cancer Awareness Month serves as a reminder for self-checks and an opportunity to participate in fundraisers. While survivors recognize the importance of these things, October is also about giving hope to patients with both early-stage and metastatic disease diagnoses. That hope is generated in […]

A Practical (Abbreviated) Guide to a Powerful Podcast

A podcast recording studio.

Podcasts today are big business – and we’re not only talking about the financial side. There are millions of active podcasts, and hundreds of millions of podcast episodes. For a would-be podcast producer, these numbers can be daunting. What does it take to compete in such a vast marketplace and create a podcast that stands […]

Connecting with Internal Audiences Using External Comms Techniques

Three coworkers speaking in a hall about communications strategies.

Generally speaking, government agencies do a pretty good job of sharing their messages with the public. Think about the safe driving campaigns run by transportation agencies, the Amber alerts issued by local law enforcement, the DEA’s anti-drug use efforts, or the National Weather Service’s alerts for floods, tornadoes, and hurricanes. The same cannot always be […]

Taxonomy for Government Websites: 5 Tips for Getting It Right

Taxonomy for Government Websites

Structuring a government website is a unique challenge. Agencies themselves are a blend of traditional hierarchy and matrixed authority. The people they serve are many and varied. And much of their work is highly technical or complex. Despite these intersecting complexities, an agency website must make its services, programs, and resources easy to find. Rising […]

The Best in Federal Social Media: Must-Follow Government Feeds

Must follow government feeds.

At Spire, we’re passionate about helping clients truly connect with their audiences. While traditional comms remains important as ever, social media offers unique opportunities to reach people where they are, tell compelling stories, and create a genuine conversation. This is as true in the federal space as it is in industry. Public sentiment about the […]

How to Use the Site Map to Manage Your Next Website Redesign

Website map infographic.

Building or redesigning a website takes a lot of work. Strategy, planning, research, analysis, decisions, content production, documentation…just listing it all is a little overwhelming. It helps to have a dedicated project manager to define the scope, track progress, and keep the train on the rails. Even a lean team tasked with a small project […]

Information Architecture: 6 Best Practices for Government Websites

When 21st Century IDEA became law in 2018, federal agencies faced a mandate to modernize their websites. IDEA sets out baseline requirements to ensure that these efforts deliver better digital experiences for government stakeholders, including citizens. In addition to things like accessibility and security, IDEA calls for agency websites to be user-centered and searchable, and […]

Vision and Innovation by the People, for the People

Spire Communications for Government

Insights Vision and Innovation by the People, for the People EXPLORE As someone who’s worked with federal agencies for more than 15 years, I often find myself in conversations about government. Not politics, but government. What it does, whether it’s working, and what we, as Americans, are getting for our taxpayer dollars. When I ask […]