Communicators and creatives who know how to reach audiences just like yours.
Do your communications intersect with the public interest? Get tips and updates you can use.
Communicators and creatives who know how to reach audiences just like yours.
Do your communications intersect with the public interest? Get tips and updates you can use.
For health IT organizations, communications can be tricky. The market is highly regulated. The information is technically and clinically complex. And with so many stakeholders and overlapping interests, messages must be well-honed to compete for attention.
Our health IT clients span the market.
Federal agencies that create policy and fund research. Nonprofits that convene the regulated community to advise policymakers. Technology vendors. Healthcare organizations. And more.
We support the organizations that create and maintain the framework, standards, and systems that are transitioning interoperable health information exchange from vision into reality.
We’ve supported ONC for more than a decade, applying the full breadth of our services and expertise to further its objectives. As ONC’s communications agency of record since 2019, our team leads outreach for all major initiatives – including TEFCA, Notices of Proposed Rulemaking, and Final Rules.
Our experience working directly with health IT implementers adds value to every strategy and tactic we develop. As a thought partner, we apply industry insights to simplify and deliver effective messages at the intersection of ONC policy, advanced technology, and real-world implementation.
We’ve served as the trusted advisor and communications partner for the independent advocate for nationwide health data sharing since its inception in 2012.
Our team manages communications across The Sequoia Project’s earned, owned, and shared channels – including events, public relations, website, social media, speaker placement, and content marketing. Recent efforts include revamping its email marketing program, doubling open and click-thru rates while also increasing audience size by 1,000%.
Through effective messaging and campaigns, we’ve helped The Sequoia Project educate stakeholders, grow in membership, and drive major milestones for the industry – including the publication of TEFCA and rollout of the first cohort of QHINs.
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Founded in 2022, ARPA-H invests in R&D that drives breakthrough biomedical and health technologies that will transform medicine and health.
As a key partner of the Engagement and Communications Office, we advise the agency on strategic messaging and communications processes. Our expert public affairs specialists, writers, designers, web developers, and videographers support campaigns and tactics to position the agency within the federal, health, and tech R&D communities.
We’ve supported Carequality from its incubation as a Sequoia Project initiative, through its 2018 rollout as an independent nonprofit, and to today. Our team created the brand identity and key messaging that helped Carequality build consensus and gain traction as the unifying framework for all health networks nationwide.
Supported by Spire communicators, Carequality has expanded across networks, technologies, geographies, and public-private sectors. Today, it supports 1 billion data transactions each month – to the direct benefit of individual care and public health.
By working to connect research to practice, AHRQ seeks to improve healthcare for all Americans. Our team supports AHRQ’s Digital Healthcare Research (DHR) program with digital outreach to the medical community, legislative audiences, and other key stakeholders.
We create content for its website and direct channels and we manage its social media. As DHR’s strategic communication partner, we help the program articulate the strengths and limitations of healthcare technologies to guide providers, payers, patients, technology providers, and others.
As the largest healthcare information network in the country, eHealth Exchange has been at the vanguard of the U.S. effort to realize the promise of interoperability. Spire has supported the network’s communications and outreach from its inception as a program under ONC, through its transition to The Sequoia Project, and to its independent status today.
Logo, branding, positioning, media relations, social media, web design, and event graphics – eHealth Exchange leverages the full breadth of our services. Throughout its evolution, we have tailored messaging to meet evolving policy and market shifts – successfully positioning the exchange for selection as one of the first Qualified Health Information Network (QHIN) candidates. We also help them attract participants ready to join their QHIN for TEFCA-based exchange.
This branch of the DHA manages all aspects of health technology for beneficiaries of the Military Health System.
We created and executed behavior change campaigns to help DHA Connected Health build awareness, earn trust, grow communities, and promote adoption of healthcare interventions. Our work directly influenced patient adoption of telehealth services, provider resilience during the COVID-19 pandemic, deployment readiness for women in service, and mental health for military children and families.
As a result of our support , DHA Connected Health saw significant boosts in website traffic, social media engagement, and uptake of mobile apps and digital tools.
As Kno2’s strategic communications and marketing firm, we help the company stand out in a crowded market. With support from Spire, Kno2’s digital channels speak directly to its key audience: “last mile” providers that are otherwise unserved by the health IT industry.
We defined a signature visual style and launched a redesigned website in just two months – driving a 210 percent lift in lead generation.
We promote Kno2’s experts and innovations through targeted media relations, speaking engagements, and industry events. Drawing on our expertise with TEFCA, Spire helped Kno2 recognize its tremendous potential value as a QHIN under TEFCA and helped guide the company through its successful application.
When ApprioHealth sought to expand its portfolio to include revenue cycle management (RCM) services for hospitals and health systems, their leaders engaged Spire to help differentiate its messaging and digital marketing.
Our team built a website to promote ApprioHealth’s RCM capabilities and establish a foothold in Florida, as well as in other communities nationwide.
We also helped promote one of the company’s key offerings: an automated technology platform that helps low-income patients enroll in federal and state aid programs for which they qualify – including Medicare, Medicaid, and Social Security.
Through media relations and content strategy, our team supports Centralis Health in its roles as a health IT provider and regional health information exchange (HIE).
We develop messaging to promote its platform, which extends the benefits of electronic health exchange to smaller providers and municipal users – many of whom still rely on fax technology.
We also advise on and execute strategies to raise awareness of the unique value of regional HIEs, positioning Centralis Health as a thought leader in a crowded market.
Launched in 2018, the Gravity Project seeks to create national standards and specifications for data related to social determinants of health (SDOH) so this vital information can be easily shared electronically.
Our team helped this national public collaborative hone its messaging, and we created a website and supporting materials to raise awareness and promote key objectives.
With Spire’s support, the Gravity Project matured quickly. By 2019, the effort was adopted into the HL7 FHIR Accelerator Program, signaling its recognition as critical to advancing health through interoperable data exchange.
We’ve supported ONC for more than a decade, applying the full breadth of our services and expertise to further its objectives. As ONC’s communications agency of record since 2019, our team leads outreach for all major initiatives – including TEFCA, Notices of Proposed Rulemaking, and Final Rules.
Our experience working directly with health IT implementers adds value to every strategy and tactic we develop. As a thought partner, we apply industry insights to simplify and deliver effective messages at the intersection of ONC policy, advanced technology, and real-world implementation.
We’ve served as the trusted advisor and communications partner for the independent advocate for nationwide health data sharing since its inception in 2012.
Our team manages communications across The Sequoia Project’s earned, owned, and shared channels – including events, public relations, website, social media, speaker placement, and content marketing. Recent efforts include revamping its email marketing program, doubling open and click-thru rates while also increasing audience size by 1,000%.
Through effective messaging and campaigns, we’ve helped The Sequoia Project educate stakeholders, grow in membership, and drive major milestones for the industry – including the publication of TEFCA and rollout of the first cohort of QHINs.
Founded in 2022, ARPA-H invests in R&D that drives breakthrough biomedical and health technologies that will transform medicine and health.
As a key partner of the Engagement and Communications Office, we advise the agency on strategic messaging and communications processes. Our expert public affairs specialists, writers, designers, web developers, and videographers support campaigns and tactics to position the agency within the federal, health, and tech R&D communities.
We’ve supported Carequality from its incubation as a Sequoia Project initiative, through its 2018 rollout as an independent nonprofit, and to today. Our team created the brand identity and key messaging that helped Carequality build consensus and gain traction as the unifying framework for all health networks nationwide.
Supported by Spire communicators, Carequality has expanded across networks, technologies, geographies, and public-private sectors. Today, it supports 1 billion data transactions each month – to the direct benefit of individual care and public health.
By working to connect research to practice, AHRQ seeks to improve healthcare for all Americans. Our team supports AHRQ’s Digital Healthcare Research (DHR) program with digital outreach to the medical community, legislative audiences, and other key stakeholders.
We create content for its website and direct channels and we manage its social media. As DHR’s strategic communication partner, we help the program articulate the strengths and limitations of healthcare technologies to guide providers, payers, patients, technology providers, and others.
As the largest healthcare information network in the country, eHealth Exchange has been at the vanguard of the U.S. effort to realize the promise of interoperability. Spire has supported the network’s communications and outreach from its inception as a program under ONC, through its transition to The Sequoia Project, and to its independent status today.
Logo, branding, positioning, media relations, social media, web design, and event graphics – eHealth Exchange leverages the full breadth of our services. Throughout its evolution, we have tailored messaging to meet evolving policy and market shifts – successfully positioning the exchange for selection as one of the first Qualified Health Information Network (QHIN) candidates. We also help them attract participants ready to join their QHIN for TEFCA-based exchange.
This branch of the DHA manages all aspects of health technology for beneficiaries of the Military Health System.
We created and executed behavior change campaigns to help DHA Connected Health build awareness, earn trust, grow communities, and promote adoption of healthcare interventions. Our work directly influenced patient adoption of telehealth services, provider resilience during the COVID-19 pandemic, deployment readiness for women in service, and mental health for military children and families.
As a result of our support , DHA Connected Health saw significant boosts in website traffic, social media engagement, and uptake of mobile apps and digital tools.
As Kno2’s strategic communications and marketing firm, we help the company stand out in a crowded market. With support from Spire, Kno2’s digital channels speak directly to its key audience: “last mile” providers that are otherwise unserved by the health IT industry.
We defined a signature visual style and launched a redesigned website in just two months – driving a 210 percent lift in lead generation.
We promote Kno2’s experts and innovations through targeted media relations, speaking engagements, and industry events. Drawing on our expertise with TEFCA, Spire helped Kno2 recognize its tremendous potential value as a QHIN under TEFCA and helped guide the company through its successful application.
When ApprioHealth sought to expand its portfolio to include revenue cycle management (RCM) services for hospitals and health systems, their leaders engaged Spire to help differentiate its messaging and digital marketing.
Our team built a website to promote ApprioHealth’s RCM capabilities and establish a foothold in Florida, as well as in other communities nationwide.
We also helped promote one of the company’s key offerings: an automated technology platform that helps low-income patients enroll in federal and state aid programs for which they qualify – including Medicare, Medicaid, and Social Security.
Through media relations and content strategy, our team supports Centralis Health in its roles as a health IT provider and regional health information exchange (HIE).
We develop messaging to promote its platform, which extends the benefits of electronic health exchange to smaller providers and municipal users – many of whom still rely on fax technology.
We also advise on and execute strategies to raise awareness of the unique value of regional HIEs, positioning Centralis Health as a thought leader in a crowded market.
Launched in 2018, the Gravity Project seeks to create national standards and specifications for data related to social determinants of health (SDOH) so this vital information can be easily shared electronically.
Our team helped this national public collaborative hone its messaging, and we created a website and supporting materials to raise awareness and promote key objectives.
With Spire’s support, the Gravity Project matured quickly. By 2019, the effort was adopted into the HL7 FHIR Accelerator Program, signaling its recognition as critical to advancing health through interoperable data exchange.
Who else do we serve in healthcare and health IT?
We’ve helped numerous other organizations achieve targeted communications objectives: federal contractors like Clinovation Government+Health and Accenture Federal Services; innovators like Onyx Health, whose platform supports interoperability measures for CMS providers; and nonprofit health networks like Civitas.
Recently, we had the opportunity to extend our expertise in support of better care around the world, developing a collaborative platform to support the Global Digital Health Partnership (GDHP).
The sum of our work is far greater than the parts, and we are honored to play a supportive role for clients whose work improves the health and wellbeing of so many.
