Making Metrics Count: Tips to Ensure Your Measurements Actually Matter
Impressions. Conversions. Open rate. Engagement. Bounce rate. There are a lot of buzzwords floating around regarding analytics for your communications strategy. So how do you know if your branding and messaging – let alone marketing campaigns – are actually working? Metrics alone, unfortunately, don’t tell a whole story. Numbers rarely speak for themselves. To evaluate […]
Implementing Modular Web Design: Four Critical Steps for Federal Agencies
This is part two in our series focused on how federal agencies can meet the high expectations – and aggressive timeline – of America by Design. Our first post made the case for modular web design. Here, we cover critical first steps for agency leaders and web teams. For anyone not yet aware of America […]
Greater Than the Sum: The Case for Modular Web Design
This is part one in a two-post series focused on how federal agencies can meet the high expectations – and aggressive timeline – of America by Design. Under the new America by Design initiative, federal agencies face a fresh mandate to overhaul digital experiences. The expectation goes beyond a simple reskinning. Rather, agencies must reimagine […]
America by Design: Reimagining Federal Digital Experiences for a Modern Citizenry
Unified. Intuitive. Elegant. That’s the bar we set at Spire when we design (or redesign) a website. It’s what our clients need and what their constituents expect. First impressions are powerful, and websites create them in seconds. Soon, a new federal mandate will push agencies to overhaul their first impressions across government sites. What is […]
Maximizing SEO in the Age of Generative AI
How do you drive visitors to your website if people stop Googling? It may seem far-fetched, but it’s an increasingly common occurrence. AI-powered chatbots, like ChatGPT, Microsoft Copilot, and Google Gemini, are quickly replacing standard search engines for many web users. And instead of delivering a series of links to potential best-fit websites, these chatbots […]
Transform Clutter into Clarity: Smart Web Clean-Up Strategies
Imagine you’ve just been hired as a website manager and inherited a digital jungle. Multiple versions of resources are embedded across pages. You find thousands of gallery assets with vague naming, unmapped content, and template dependencies that’ll take hours to hunt down. Broken links return 404 errors, and some of the content is so stale […]
eHealth Exchange and Spire Communications Win Swaay.Health’s 2025 “Website of the Year” Award
The eHealth Exchange’s new website won Swaay.Health’s 2025 “Website of the Year” award in the Associations/Non-Profits category. The site, developed by eHealth Exchange and Spire Communications, was honored for its excellence in design and content. The Swaay.Health awards celebrate outstanding work in healthcare marketing, public relations, communications, and patient experience. The organization recognized eHealth Exchange – […]
Healthy Site, Happy Users: Digital Hygiene Best Practices
Websites serve many purposes, but their primary function is to provide end users with a current, accurate understanding of the individual organization’s current activities and focus. But many websites have become bloated and unwieldy through years – if not decades – of posting information without keeping digital hygiene in mind. The end result is frustrated […]
Ask the Devs: WordPress vs Drupal for Government Websites
WordPress and Drupal are among the most commonly used platforms for building websites and other digital experiences. This is particularly true for large sites that get a lot of traffic. According to 2024 stats, WordPress powers nearly 30% of the top 1 million websites based on traffic. Drupal is a distant, but notable, second at […]
Spire Communications and Integrity Management Consulting Awarded Blanket Purchase Agreement for ONC Website Support Services
New Multiple-Award BPA Will Provide Web Maintenance and Hosting Solutions for HealthIT.gov Alexandria, Virginia – July 17, 2024 – The Office of the National Coordinator for Health IT (ONC) has awarded Integrity Management Consulting and Spire Communications a multiple award, blanket purchase agreement (BPA) for web hosting and web maintenance services. As one of only […]
