DHS
Connecting with Internal Audiences Using External Comms Techniques
Generally speaking, government agencies do a pretty good job of sharing their messages with the public. Think about the safe driving campaigns run by transportation agencies, the Amber alerts issued by local law enforcement, the DEA’s anti-drug use efforts, or the National Weather Service’s alerts for floods, tornadoes, and hurricanes. The same cannot always be […]
Photography
Photography Too often, original stories get lost in a sea of photos that look like everyone else’s. Get people to notice your message – and engage – with unique images that reflect your brand. EXPLORE It’s time to break out of the stock photo rut. Our photographers excel at capturing the spirit of your people […]
Taxonomy for Government Websites: 5 Tips for Getting It Right
Structuring a government website is a unique challenge. Agencies themselves are a blend of traditional hierarchy and matrixed authority. The people they serve are many and varied. And much of their work is highly technical or complex. Despite these intersecting complexities, an agency website must make its services, programs, and resources easy to find. Rising […]
The Best in Federal Social Media: Must-Follow Government Feeds
At Spire, we’re passionate about helping clients truly connect with their audiences. While traditional comms remains important as ever, social media offers unique opportunities to reach people where they are, tell compelling stories, and create a genuine conversation. This is as true in the federal space as it is in industry. Public sentiment about the […]
How to Use the Site Map to Manage Your Next Website Redesign
Building or redesigning a website takes a lot of work. Strategy, planning, research, analysis, decisions, content production, documentation…just listing it all is a little overwhelming. It helps to have a dedicated project manager to define the scope, track progress, and keep the train on the rails. Even a lean team tasked with a small project […]
ONC Selects Spire Communications and Apprio To Redesign HealthIT.gov
Alexandria, Virginia – May 23, 2023 – Spire Communications and Apprio have been selected to lead the effort to overhaul the Office of the National Coordinator for Health IT (ONC) website, HealthIT.gov. The project will streamline and enhance how ONC educates clinicians, patients, payers, software developers, and others as it sets the standards for developing […]
The Agency of Choice in Health IT
The Agency of Choice in Health IT For health IT organizations, communications can be tricky. The market is highly regulated. The information is technically and clinically complex. And with so many stakeholders and overlapping interests, messages must be well-honed to compete for attention. View Services EXPLORE How do we know? Our health IT clients span […]
Information Architecture: 6 Best Practices for Government Websites
When 21st Century IDEA became law in 2018, federal agencies faced a mandate to modernize their websites. IDEA sets out baseline requirements to ensure that these efforts deliver better digital experiences for government stakeholders, including citizens. In addition to things like accessibility and security, IDEA calls for agency websites to be user-centered and searchable, and […]
Spire Communications Named 2023 Agency of the Year by Healthcare and IT Marketing Community
Communications Agency Recognized for Building Innovative Outreach Strategies for Health, Technology, and Science Organizations ALEXANDRIA, Va., April 17, 2023 (GLOBE NEWSWIRE) — Spire Communications has received the 2023 Healthcare and IT Marketing Community (HITMC) Agency of the Year Award sponsored by Medigy. The award recognizes industry leadership and excellence in driving client objectives through marketing […]
