Case Studies
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How repurposing extends content reach
One of the best parts of Thanksgiving is the day-after leftovers. Sure, it’s the same turkey you had the night before, but serving it cold on slices of bread offers a different appeal. You can do the same thing with your content. Repurposing or repackaging existing content in new formats, channels, or media is a […]
Convening Stakeholders for Impact on Nationwide Health Data Sharing
CASE STUDY Convening Stakeholders for Impact on Nationwide Health Data Sharing Overview When The Sequoia Project convenes its members, it’s more than a networking opportunity. Attendees come for practical knowledge and resources to help them make nationwide health information exchange a reality. This annual event draws hundreds of experts in interoperability policy, technology, and real-world […]
Marketing and Storytelling for the Applied Sciences
CASE STUDY Marketing and Storytelling for the Applied Sciences Overview Draper is a nonprofit R&D laboratory renowned for pivotal innovations in engineering. The company tackles our nation’s most technologically complex challenges in strategic systems, space exploration, and health. Draper’s history is vast. Its capabilities stretch the bounds of current knowledge in navigation and control, GPS, […]
A breast cancer survivor on why her work matters
For those who haven’t been directly impacted by the disease, Breast Cancer Awareness Month serves as a reminder for self-checks and an opportunity to participate in fundraisers. While survivors recognize the importance of these things, October is also about giving hope to patients with both early-stage and metastatic disease diagnoses. That hope is generated in […]
Spire Provides Communications Support Under Newly Awarded TEFCA RCE Contract
Alexandria, Virginia – September 18, 2023 – Spire Communications today announced it will continue its marketing support for the Trusted Exchange Framework and Common Agreement (TEFCA) Recognized Coordinating Entity (RCE) under a new five-year contract awarded to The Sequoia Project by the Office of the National Coordinator for Health IT (ONC). The Sequoia Project, serving […]
A Practical (Abbreviated) Guide to a Powerful Podcast
Podcasts today are big business – and we’re not only talking about the financial side. There are millions of active podcasts, and hundreds of millions of podcast episodes. For a would-be podcast producer, these numbers can be daunting. What does it take to compete in such a vast marketplace and create a podcast that stands […]
Media Relations Director for DARPA
DHS
Connecting with Internal Audiences Using External Comms Techniques
Generally speaking, government agencies do a pretty good job of sharing their messages with the public. Think about the safe driving campaigns run by transportation agencies, the Amber alerts issued by local law enforcement, the DEA’s anti-drug use efforts, or the National Weather Service’s alerts for floods, tornadoes, and hurricanes. The same cannot always be […]
