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Newton's cradle with one ball poised to strike the next one in the series

One of the most powerful tools in a communications team’s arsenal is the call to action (CTA). When used effectively, CTAs are the backbone of a communications strategy, helping to educate your audience and drive them to engage with you in return. Not just for consumer marketing campaigns, CTAs are an invaluable – if often […]

Spire Provides Communications Support Under Newly Awarded TEFCA RCE Contract

Alexandria, Virginia – September 18, 2023 – Spire Communications today announced it will continue its marketing support for the Trusted Exchange Framework and Common Agreement (TEFCA) Recognized Coordinating Entity (RCE) under a new five-year contract awarded to The Sequoia Project by the Office of the National Coordinator for Health IT (ONC). The Sequoia Project, serving […]

A Practical (Abbreviated) Guide to a Powerful Podcast

A podcast recording studio.

Podcasts today are big business – and we’re not only talking about the financial side. There are millions of active podcasts, and hundreds of millions of podcast episodes. For a would-be podcast producer, these numbers can be daunting. What does it take to compete in such a vast marketplace and create a podcast that stands […]