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Spire Communications Wins Three Communicators Awards

Alexandria, Va., May 6, 2024 – Spire Communications again was recognized for the design and content of its website,, this time from the Academy of Interactive and Visual Arts. The Academy awarded Spire with three Communicators Awards: Excellence in its website’s visual appeal, excellence in the professional services overall website category (including strategy, messaging, […]

Spire Communications Wins Five Hermes Creative Awards

Alexandria, Va., April 17, 2024 – Spire Communications was recognized by the Association of Marketing and Communication Professionals (AMCP) with four Platinum and one Gold Hermes Creative Awards related to the design, content, and interface of its website, Spire earned a Gold award for its blog post Vision and Innovation by the People, for […]

Scientists are people too

A person wearing a white lab coat sits at a computer. Documents stream from the screen and fly up and into their face.

Why your technical writing needs to be for a general audience I’m a scientist. In graduate school, I studied neuroscience and spent long hours in the lab – occasionally overnight – measuring blood and brain samples for my research. As a professor, I taught everything from basic psychology to anatomy and physiology. I’m also a […]

How repurposing extends content reach

How to repackage content

One of the best parts of Thanksgiving is the day-after leftovers. Sure, it’s the same turkey you had the night before, but serving it cold on slices of bread offers a different appeal. You can do the same thing with your content. Repurposing or repackaging existing content in new formats, channels, or media is a […]